Five Ways to Build Your Presence on LinkedIn Starting Today

Just a quick reminder that we all start from scratch when it comes to our social media presence, building our business and our brand. Me included. Use the LinkedIn platform to help you with all of this. Learn from others, read articles like this and attend webinars, but also forge your own path. What’s right for me isn’t necessarily right for you. Find what works for you. It will take trial and error. That’s okay. It’s part of the process. Here’s what I know works – don’t post about your successes. Be authentic. Be selective in who you allow into your network. Never pay for followers. Don’t brag. Be humble. Post content that helps others. Think about what will make you stand out. What can you offer others? How can you serve others? There are so many people using social media and other tools to build their brands and businesss so why not let it be you? And why not start today? I started using social media from scratch as well. And I built a business and a brand around it so I promise you that you can do it too I have clients doing this for the first time in their 40s, 50s and 60s. So it’s never too late or too early! Here’s how to start: Make a list of all of the things that you could potentially write about. Only choose subjects that really interest you. Your content will be stronger when you are passionate about it and ideas will freely flow. Look at what others writing about – knowledge is power and competitive intelligence is beyond useful. Build your network every single day so that when you are ready to post you have a wide audience who will see your content. Post consistently and don’t care about the number of likes you have at first. They will come. Be confident in the content you are producing. Learn all you can about the various tools and algorithms on the social platforms that you plan to use. So on LinkedIn you should learn about how LinkedIn’s algorithm works and the right number of hashtags to use and the right time of day to post. All of this will help your content be more effective. Remember that social media is not going anywhere, in fact it’s only going to get more powerful as the generations in the workforce become younger. To learn how to use it today. I’d love to hear what’s working for you in terms of how you have built your professional brand on LinkedIn or on another social media platform.
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7 N.C. Sheriff's Deputies On Leave After Fatal Shooting Of Black Man

Pasquotank County Sheriff Tommy Wooten II says the seven are on leave after the fatal shooting of Andrew Brown Jr. on Wednesday. Three other deputies' resignations were not related to the incident. (Image credit: Allen G. Breed/AP)
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Will The Conviction Of Derek Chauvin Affect Future Police Prosecutions?

NPR's Scott Simon speaks to professor Tracey Meares at Yale Law School about how the Derek Chauvin trial may reflect the changing nature of police prosecution.
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What Chauvin Conviction May Mean To The Future Of Policing

NPR's Scott Simon talks with Yale professor Stephen L. Carter about the conviction of Derek Chauvin in the murder of George Floyd, and what it means for the country.
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Learn more, remember more

The other day I mentioned the value of spaced repetition for learning and retention. You review the ideas you’ve learned and want to remember at a later date, often more than once, to help you better understand and remember the material. There are other ways to enhance your comprehension and retention, however, and you can use them with or without spaced repetition. Instead of merely re-reading your notes, use one or more of the following techniques to learn more and remember more: Add meaning. When you read a book or watch a video presentation, you’re taking in someone else’s ideas. You can enhance your comprehension and retention of those ideas by adding context from your own thoughts or experiences. Add your opinion, your doubts, your questions, or your own examples, to further explain or differentiate the material. Review other sources. What do others say about the subject? Add their ideas, examples, and stories to your notes. Note how they describe things, where they agree or disagree, and their reasons. Explain it. Test your understanding by imagining you’re explaining the concepts to a friend. Recite what you got out of the article, book, or video, what you want them to understand and remember. Use what you learned. Connect the material to one of your goals or projects. If you’re preparing a new presentation, for example, find ways to add some of what you learned to that presentation. Create an “executive summary”. Re-read your notes, think about them, and write a few sentences or paragraphs representing the most important takeaways. Instead of just re-reading what someone else wrote or said, or your notes about what they wrote or said, go deeper. Add your own thoughts about the information. Put it in your own words. You’ll understand it better and remember it longer. Learn more, remember more Related posts: 3 rules for better note taking A better way to take notes Once is not enough How I studied for the Bar exam and how I use those skills today Reading wide and reading deep
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Podcasting for Lawyers: For a Select Few, it may be the promised land

Have you ever watched a late-night talk show and wondered, could I do that? I have. That being said, it was never something I took seriously or pursued beyond my creative and wandering mind.  Interestingly enough, today we are all “out there” on social media asking questions, sharing our thoughts and providing strong opinions. In some ways, we are all doing our own version of “MeTV.” While podcasting might have been around for 20-plus years, most people began listing when our phones provided accessibility through our apps. Personally, I’ve only been listening to podcasts for about five years. I love the way the information and entertainment are delivered, along with a wide variety of show options. Most importantly for me, it’s the ability to do other things while listening (e.g., walking the dog, driving or finally cleaning the garage) that is most compelling. A few years ago I was invited to speak on my friend Tina Martini’s show, Paradigm Shift (shout out to Tina!) about legal business development for lawyers. We had a blast and I had to inquire about her show to better understand what was really involved.  She shared her experiences with me and I was intrigued by the potential to widen my audience and help more lawyers through quality content. If you haven’t already heard my show BE THAT LAWYER, it’s worth a listen. We’re currently producing two shows a week, with amazing guests who provide tactical and actionable ways to grow your law practice. The result after a year of doing podcasts has been nothing short of a “game-changer” for me. For the purposes of this article and to benefit you directly, here are five reasons you may want to start your own podcast. Reason #1. Meet AMAZING new people. Part of running an interview-style show is obtaining and speaking with interesting guests. In addition to targeting specific people who might be a good fit, it’s remarkable to see the guests who are being directed to you through your network, past guests and even public relations folks looking to get their clients on air. You can really grow your network of influencers by inviting quality people on your show. Reason #2. Don’t say you’re an expert, prove it! There’s something magical that happens in an interview when you’re actively listing and present; you have the ability to share wisdom with your audience in a truly authentic way. While it’s generally a conversation between two people, the questions you ask during the back-and-forth repartee and the idea-sharing that occurs can lead your listener to believe in your expertise. The end result may be a loyal following of listeners who want to engage with you. Reason #3. You’re creating amazing new content that can be easily repurposed. So you may be thinking, podcasting sounds like a lot of work and time that I don’t have. If you’re smart, you can outsource 90% of the production and focus solely on the guest interviews. Once a show is completed, you can upload it and let your production team do the rest. Then, you can have it transcribed and edited for a blog, you can create a YouTube video around it, or post it on your website to help with SEO (Search Engine Optimization). Reason #4. You may not get famous, but you will be noticed. There’s something about podcasting that’s different from all other forms of media. There’s a cross-promotional element between you and your guest that acts as a branding multiplier. For example, when I post my podcast episode on LinkedIn and my guest does the same, we double our branding efforts with that combined effort. I get into their world and he/she gets into mine. Then on top of that, the audience may share the episode with others as well. The end result may be a boom in your branding efforts unlike anything you’ve seen before. Reason #5. Hate doing business development? Let it come to you. Probably the best part of producing a quality podcast is the traction it creates for your business development efforts. When you get six months into it and start building a following, people really feel like they know you. Think about that. If trust is paramount to hiring a lawyer, you are building that through your honesty and authenticity. Additionally, you may interview GCs, CEOs and other high-profile people that might want to talk shop after the recording has stopped. What a wonderful way to get new business! To be clear, starting your own podcast isn’t for everyone. It takes creativity and an ongoing commitment to producing quality content that builds an audience. If you are interested in building your brand in a new and exciting way, podcasting may be the platform for you. For advice on how to get started, or to talk through any questions you may have, please email me at steve@fretzin.com and I can help guide you to the right people. The post Podcasting for Lawyers: For a Select Few, it may be the promised land appeared first on FRETZIN, INC. .
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Get Excited: Some Cool New Features Are Coming to LinkedIn

There are some new cool features coming to LinkedIn soon of which you should take note. Video cover image on profiles. This is a great way to introduce ourselves to our connections and followers with a short video. Will also add a ring around headshot photo. Note that company pages will also have the option to upload a cover video as well. The addition of a gender pronoun field on profiles. A dedicated service page for profiles, this is ideal for freelancers The addition of audio features  similar to Clubhouse Creator mode for profiles, which will enable you to position your content and featured section higher on your profile and leverage the follow button Ability to display LinkedIn live video in the background banner space of the creator’s profile. LinkedIn Events (from a Company Page) is getting majorly enhanced with polls, speaker links, advertising options, registration, email collection and the automatic notification to your page followers. A my Company tab on company pages which will increase employee engagement. The tab will include: Employee milestones New hires Company posts Post highlights Employee activities Trending employee content Which one of these updates are you most excited for? I am personally most excited about the My Company tab for company pages which is going to greatly enhance company content and engagement.
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