Why Professionals Struggle to Build Their Professional Brands on LinkedIn

Why do professionals struggle to build their personal brands on LinkedIn? Because they start with the wrong mindset. They keep focusing on themselves and their services. They think ME ME ME. Look at me. Look how great I am. I’m a Super Lawyer! They sound boastful. Sometimes even dry. But that’s all wrong. Have you ever been at a meeting, an interview or on a date and the person talked the whole time and you thought it went terrible and they thought you were amazing? It’s because it’s all about them and not about you. Personal branding is NOT about you. It’s about the people that you want to HELP. You should actually never be boastful or sell yourself on LinkedIn. And if you’re really good at what you do you’ll never have to do that. If you want to build a powerful personal online brand, ask yourself: What can I do to HELP my connections on LinkedIn today? What kind of content can I provide to them that will be useful? The answer could be hiding in your network. Or in your inbox. Or maybe in your LinkedIn feed. Here’s what I do – I give away free content, free tips and helpful advice. I never worry about giving away too much and I never sell my services. Take the time to THINK ABOUT OTHERS so they will take the time to NOTICE YOU. 👀
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